This Monday we marked the beginning of Bulgaria’s first fully digital week dedicated to Swedish culture and business. Throughout the week, from 2 to 8 November, a number of cultural and business events will connect us with Sweden, even if it is only digitally.

The beginning of the eventful week officially starts with the online screening of the masterpiece dedicated to the life of the genius author of children’s novels Astrid Lindgren – “Becoming Astrid” (Swedish: Unga Astrid). The film introduces the audience to Scandinavian cinema and literature. The screening will take place online throughout the week, and each of you will have access through a pre-created link, which you can find here.

The middle of the week is marked by the most important event from business perspective. A webinar on “Doing business with Sweden – mutual opportunities for Bulgaria and Sweden” will be held on November 4 at 4 p.m. Within an hour and a half, the ambassadors of the two countries, together with a number of inspiring professionals will а discuss the opportunities for successful business development in both countries. A registration link for the event can be found on the website of SweCham Bulgaria – here.

On Thursday, some music is added to the business talks, with a guest speaker – the incredible Polly Genova. Together with the Ambassador of the Kingdom of Sweden to Bulgaria – H.E. Katarina Ragnitt, Polly will comment on the formula for success behind the song, which takes her to fourth place in Eurovision. She will share her personal experience working with the Swedish music industry on this project. You can register for the event here.

A special video lesson in Swedish is provided for the absolute beginners in Swedish culture. The founder of the Swedish school in Sofia, Ann-Kristin Stefanov, has prepared a short introduction to the world of the Swedish language, which is available here.

The second edition of the Swedish Week in Bulgaria is also the first entirely digital, so that all guests of the events can be in the safest possible environment – the comfort of your own home! For us, this is the first and main priority.

The events are free for all, but most of them require registration.